BVJC 9 a.m.: Workshop
— Tiffany Campbell, associate producer for special projects and multimedia, seattletimes.com, “Introduction to Good Web Video: Tips for How to Get Started Shooting and Editing Video” (CF115)
Ms Campbell gives bullet pts. on producing a MM story.
1) You must have compelling story and use this sophisticated storytelling medium to its highest purpose.
*Don't compete with TV unless you can do something more with it than they can.
She shows Travis Fox's work as an example of great work.
All video on web can be org. into 3 tiers:
Tier 1: Short, single shot video of either an interview or a scene that stands alone When edited, it can stand alone, e.g. Hotel Implosion in Houston. They are timeless and can work with print, or online, story. They are timeless and can stand alone. They get high traffic. They can be done in 60 minutes. "Summer Solstice"
Tier 2: A vignette, including a ratio of 2-4-minute b-roll shots (illustrative, background, versus a-roll that is person who is source actually telling the story). Seattle Times piece on Guiness World Record contender for fastest mile crawled on hands and knees. It's quite funny and well told. Steve () is in audience and takes Q&A. It's a piece done within 24 hours and with still photog. contributions as well. This is also a "Nat Package" in that it allows the story to be told by the subject completely.
*Web use is active use. TV is passive mediu, web is active. If you don't grab them in the first 15 secs. that's it. Opening vizs and quote is extremely important.
Tier3: A longer narrative, mini-documentaries. This can take weeks and months to produce. Ms. Campbell points to WashingtonPost.com as good examples. "Katrina, After the Destruction"
Personality can be a mix of all three tiers. David Pough, technology reviewer for NYT, is good example with "IPhone The Musical" review. She mentions Firefox is "more stable" as she deftly workds through tech snaggles of online presentations before crowed of 75+ crowd. She mentions how to "McGyver the camera" versus using a tripod.
Audience is frustrated by YouTube so Vimeo is strongly suggested as an emerging competitor, along with BrightCove. It's at: http://www.vimeo.com/
Here is a link to Tiffany Campbell, of SeattleTimes.com, and panelists from Associated Press and Peninsula College Graduate Kevin Jackson speaking in a panel discussion on "Three-Dimensional Thinking--Telling Stories in Multiple Media" at the BVJC.It is at the following link thanks to TVW's fine work: http://www.tvw.org/media/mediaplayer.cfm?evid=2008070039A&TYPE=V&CFID=6998505&CFTOKEN=3298752cfbb8ef5e-51AC249C-3048-349E-4E2FBBEE8ED12D22&bhcp=1
presentation
— Renée Byer, photographer, The Sacramento Bee, “Shooting from the Heart: Access and Intimacy” 2007 Pulitzer Prize
Compassion and Respect are primary to her shooting. Giving TIME to her subject is essential to gaining a meaningful relationship and access.
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